Not a normal denim company and never will be. Instead of relying on celebrity endorsements and expensive ad campaigns, Naked & Famous Denim devotes all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price. All products are proudly cut, made and sewn in Canada. Always have been, always will be.