Winnipeg Whiteout is Here!
The forecast is calling for a blizzard in Winnipeg.
The Winnipeg Jets' iconic "Whiteout" playoff tradition began in 1987, when fans of the original Jets were encouraged to wear white—the primary colour of the team’s home jerseys—to create an overwhelming atmosphere filled with unity, pride and intimidation for opposing teams. The tradition quickly became a beloved symbol of what it means to come together as a city and watch some hockey.
When the Winnipeg Jets returned to the NHL and made the playoffs in 2015, the "Whiteout" was proudly revived, continuing the legacy and electrifying the city once again.
The Whiteout Collection
Whether you're layering up to watch the game outside or keeping it simple and cozy at home, we've got the pieces to match your watch party vibe.
From crisp t-shirts, tank tops and crewnecks to denim, dresses and even socks. We've created the perfect Winnipeg Whiteout collection that will fit all of your whiteout needs.
Let’s turn the city into a sea of white.
