News

Reigning Champ designs and manufactures premium athletic wear for both men and women. Their process is eternalized by the guiding principles: Respect the details. Master simplicity. They design and...

Winnipeg Favourites

Nine months ago we had an idea: To create a guide to share our favourite places in Winnipeg. Now, nine months ago feels like a different world...

DENIM SEMINAR: VOLUME 1

Hosting a Denim Seminar is an idea we were playing around with for a couple years, trying to figure out exactly what would appeal to fellow denim-heads… Are people actually interested in what we s...

WOMEN'S APPRECIATION EVENT ~ AFTER 17 YEARS

BECAUSE WE’RE NOT JUST A MEN’S STORE, ANYMORE.- A Brief History - When Aubrey purchased ‘Danali pour Homme’ - translating to ‘for men’ - 33 years ago, it was a small menswear shop on the corner of...