News

How Do I Find the Right Pair of Jeans for Me?
Find the perfect pair of jeans for your style and body type.
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What is the Difference Between Raw Denim and Commercially Woven Denim?
What is the Difference Between Raw Denim and Commercially Woven Denim?
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How Do I Wash and Care for My Jeans?
Here, we will discuss the best way to wash and care for your raw denim, selvedge denim, and commercially woven denim so that they last longer.
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A Complete Guide To Denim Jeans
A complete guide to denim jeans. Read on for everything you need to know about the fits, washes, raw, selvedge, and more to find your perfect pair of jeans.
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Each season Pantone releases a fashion colour trend report, inspired by New York Fashion Week. The colours are hand-selected by a trained panel of trend forecasters and colour consultants. For Spr...
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Shop the Look: Straight Leg Jeans
The trend of transitioning from a skinny jean to something straighter is happening. We're here for the experience. When styled correctly and properly fitted, a straight leg jean can be extremely fl...
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Reigning Champ designs and manufactures premium athletic wear for both men and women. Their process is eternalized by the guiding principles: Respect the details. Master simplicity. They design and...
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Nine months ago we had an idea: To create a guide to share our favourite places in Winnipeg. Now, nine months ago feels like a different world...
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Hosting a Denim Seminar is an idea we were playing around with for a couple years, trying to figure out exactly what would appeal to fellow denim-heads… Are people actually interested in what we s...
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WOMEN'S APPRECIATION EVENT ~ AFTER 17 YEARS
BECAUSE WE’RE NOT JUST A MEN’S STORE, ANYMORE.- A Brief History - When Aubrey purchased ‘Danali pour Homme’ - translating to ‘for men’ - 33 years ago, it was a small menswear shop on the corner of...
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