STAFF SPOTLIGHT: JESSIE

JESSIE MARGOLIS

How long have you been at Danali?
Ha, since the day I was born - I grew up in my dad’s shop, playing bingo and eating treats in the back.
It took me until I graduated from University, with a B.A. in a completely unrelated field, to realize it was something I wanted to be an integral part of. I began working part-time at Danali in November 2010, and full-time about 4 years ago.

What is your favourite part of working at Danali and why?
Oh, so many things. Danali is more than just a shop - it’s a feeling, an experience - something very special that people recognize from the moment they walk in. To know that my dad created this place, where I now spend my days alongside him, continuing and expanding his vision of Danali for the future, means the whole world. The people who walk through our doors everyday - staff and clients - and the relationships I have built being a part of Danali.

What are your favourite places in Winnipeg?
So many great new places in Winnipeg over the last few years! My home. Anywhere surrounded by people who I love, with good food and wine.

What inspires you?
The buying trips we go on: New York four times a year, twice for men’s and twice for women’s
As well as to Vancouver, Montreal, Toronto. Seeing the next season’s fashions before they come out is always inspiring. I also find inspiration in merchandising the shop - putting different styles, prints, colours together in a way that makes sense, and the reciprocal response I receive from the people who walk in. Constantly inspired by the people around me.