Denim Day began back in 2017. We asked you to bring in a pair of clean, wearable jeans you no longer had use for and in exchange, we offered you a percentage off a new pair. On that single day, we collected over 40 pairs of jeans that we donated on your behalf to RaY (Resource Assistance for Youth, Inc.) We were blown away by this, but knew we could do more.

In 2018, we opened it up to a weekend: two days instead of one where we asked you to bring in your no-longer-loved denim to donate to someone who would love them. In two days, we collected OVER 200 pairs of jeans!! This exceeded our expectations by far. 200+ pairs of jeans went to the Main Street Project that year from our drive, and proved to us what our community was capable of.

This year, we want to see what you can really do! We’re giving you a WHOLE MONTH to bring in your denim donations. For ALL of October, when you bring in a pair of jeans to donate, we will give you 15% off any new pair of your choice. Our goal for 2019 is to donate over 300 pairs of jeans.


Thursday October 3rd to Sunday October 6th

Select jeans 50% off from Nudie Jeans, AG Jeans, Citizens of Humanity, Tiger of Sweden, Frame Denim, JBrand, Naked & Famous denim and more!



Help us reach our goal and make this our best Denim Day yet!

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