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Article: Brand Spotlight: Wax London

Wax London - Danali - Winnipeg, Canada

Brand Spotlight: Wax London

We proudly became a stockist for Wax London in the Spring of 2023.
We love discovering new brands that align with our values, integrity, and of course, style.

Wax London was born by three friends in their London kitchen in 2015, out of a unsatisfied desire to dress really well, without breaking the bank.

The three Wax London founders, Rich, Tom, and Steffy, are all from different backgrounds, but met and became friends in London. For the first two years, the brand was run out of Rich’s home, taking over any spare space for design and stock, until moving into their own studio and showroom in the heart of Camden Town.

Wax London - Danali - Winnipeg, Canada

Now that we have been carrying Wax London for multiple seasons, we have quickly discovered just how loveable, and wearable, the brand really is.

Their classic Whiting Overshirt is always a fan-favourite and best-seller, which we keep in stock in a variety of patterns and colours. This shirt can be styled so many different ways and is great for all seasons.
It is a unisex style that looks amazing on men, women, everyone.

Wax London - Danali - Winnipeg, Canada

Whiting Overshirt Marine Beatnik $290

Wax London - Danali - Winnipeg, Canada

Whiting Overshirt Zap Check $290

In addition to the Whiting, Wax makes beautiful knitwear, from pullover crewnecks to cardigan sweaters, high quality t-shirts, jacquard and cotton trousers, and more.

They believe in slow fashion, and with that mantra they partner with sustainable mills and suppliers from around the world who specialize in the highest quality production. Their aim is to help minimize our footprint as much as possible.

We are always getting new things in from the collection so stay tuned through the link below on all the latest arrivals.

Shop Wax London

We know you'll love Wax London as much as we do.

Wax London - Danali - Winnipeg, Canada



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